One thing you should know is that I LOVE a good metaphor! I also spent 14 years helping design students understand how visual (tactile, auditory, and scent) clues can influence occupants and customers.
So, when I came across the article “Why The Shape Of A Company’s Logo Matters” from Fast Company Magazine, I had to share. Take a read over it and see what YOUR logo says about YOU and your customers!
LOGO ARTICLE – Click Here!
When determining the name and designing the logo for Fort Mill’s first Coworking community, we wanted to make sure that it had more than just a surface meaning. Read more
If you would have told me in college that at 42 I would be creating and curating a coworking community, I not only would not have believed you, I wouldn’t have known what the heck you were talking about. Like most students, I had a fairly narrow view of career possibilities. That was, until I left my hometown for the “big city” for graduate school. While also working in a corporate interiors firm, I took on research dealing with the future of collaborative work spaces, investigated personal work space needs, and created educational (design studio) environments based on these. My horizons were broadened by this and multiple trips to NeoCON, the international commercial furnishings conference and market.
Excited about the innovations in commercial furnishings, I was disheartened to find that, in the mid-90s, corporate design was still extremely hierarchical and the cube-farm Read more