We are incredibly proud of all of our LOOM Coworking members and love seeing their growth, personally and professionally. Learn more about Diana Curti Maffei

Who is Diana Curti Maffei? I grew up in Colorado Springs, Colorado and moved to Waco, Texas for college at Baylor University in 2012. I spent almost eight years in Waco between school and starting my first job (also at Baylor). I also met my husband, Bobby, in Waco when he started working for Baylor in 2017. We’ve moved a lot since then (three times since 2019!) for his job as a football coach. We’ve been in South Carolina since April 2022 and absolutely love exploring everything this area has to offer. 

Wakefield logoWhat is your company and who are your customers?  I work for Wakefield (formerly Wakefield Research Partners), a small research firm based out of Texas. Our goal is to help brands and sports teams measure the impact of their advertising/sponsorships through fan surveys. We have about 50 members which include NFL, NBA, NHL, MLS, and MLB teams, as well as a handful of brands that have a large marketing presence in those leagues. We’re a small staff – five full time employees – but we continue to grow every year through referrals from current and former members. 

What do you do on a daily basis and why? My role is Senior Director of Research Services. I handle all member-facing aspects of our business including contracts and onboarding, facilitating data collection throughout the year, and results review at the end of the survey period. I also support the marketing and sales aspects of the organization. Which really means my day-to-day is rarely the same, but that makes things fun and dynamic for me. 

Other than your work, what are you most passionate about? We have two dogs that I love taking on adventures like long hikes and road trips. I love to visit new places, try new food, and visit friends/family that live all across the country. And of course, football is a big part of my weekends!

Why did you initially come to LOOM? After working from home exclusively for about two years, I wanted to have a different work environment available to help get me out in the community. I love how close LOOM is to the downtown area and it’s also a huge plus that it’s five minutes from home. 

Where can we find out more about you? You can email me at or message me on LinkedIn – .