One thing you should know is that I LOVE a good metaphor! I also spent 14 years helping design students understand how visual (tactile, auditory, and scent) clues can influence occupants and customers.
So, when I came across the article “Why The Shape Of A Company’s Logo Matters” from Fast Company Magazine, I had to share. Take a read over it and see what YOUR logo says about YOU and your customers!
When determining the name and designing the logo for Fort Mill’s first Coworking community, we wanted to make sure that it had more than just a surface meaning. Read more